Teach the algorithm who actually pays.

That the revenue number physically leaves your CRM and arrives inside Google and Meta as a conversion, on a schedule, with a value attached. Most agencies report on revenue afterwards, in a slide. That is a different thing: a report changes what you know, an upload changes what the bidding does. The reason it is rare is not that it is clever — it is that it needs the CRM, the tracking and the ads to be the same project rather than three vendors blaming each other. We do all three, which is the only real qualification here.

You own them and you pay for the media directly, on your own card. We work inside your accounts with our own access, and we never place your spend through ours. This matters more than it sounds: an account you do not own takes your conversion history, your audiences and your learning phases with it when the relationship ends, and that history is worth more than any single month of management. If your accounts do not exist yet we create them in your name.

Below roughly a thousand euro a month in media, a management fee is a larger line than the advertising it manages, and we will say so rather than take it. The better shape at that level is a one-off build — tracking, campaigns, feed, creative — that you then run yourself, with us on call for the quarterly clean-up. Above that, management starts paying for itself on waste alone, because at any real budget the money saved by switching things off exceeds the fee within a month or two.

Google catches demand that already exists; Meta creates demand in people who were not looking. If you sell something people actively search for, start with Google, because intent is the cheapest advantage in advertising. If nobody knows your category exists, or the product is visual and impulse-driven, Meta is where it will be discovered. Most e-shops end up on both, with Google carrying the bottom of the funnel and Meta feeding the top — but starting on both at once is how small budgets learn nothing about either.

We produce it. The platforms consume more variations than any photoshoot can supply, so we build product imagery out of what you already have — often photographs taken on a phone — plus campaign versions sized for every placement, and where it suits the brand a consistent face used across the whole catalogue and every season. On that last one we are explicit about what it is: a brand model for your marketing, never presented as a photograph of a real customer or a testimonial from a person who does not exist.

Yes, and it is the usual starting position. The banner is not optional in Greece and consent mode is how the platforms are designed to cope with it: when a visitor refuses cookies the conversion is modelled rather than lost, provided the consent signals are being sent properly in the first place — which on most sites they are not. Repairing that is normally the single largest performance gain in the first month, and it is work that stays yours whatever happens to the advertising afterwards.

Two to six weeks for a campaign to get through its learning period, and longer for the loop itself, because the loop is only as good as the number of closed deals you can feed it. Under about thirty conversions a month, automated bidding has too little to learn from and the honest answer is to run simpler campaigns until the volume exists. That is the real constraint on this system and we would rather name it upfront than discover it together in month three.