MarketStarter / Systems / 06 · Appointment Setting Systems 01 + 04, combined
An SDR desk you don’t have to hire.
Outsourced B2B appointment setting, run end to end. We build the list, send the sequences, call the ones who don’t reply, qualify every prospect against your criteria, and put the meeting on your calendar. You show up and sell. Nothing to manage, nobody to onboard.
- EMAIL — AND PHONE
- QUALIFIED — OR IT DOESN’T COUNT
- LIVE IN ABOUT TWO WEEKS
Watch the week fill — the system at work
A list of leads is not a pipeline. A booked week is.
Six meetings on the calendar below. Thirty-seven were screened out.
That is the whole problem with buying leads: the expensive part isn’t the names, it’s the chasing — the follow-ups, the callbacks, the “who is this again”, the checking whether they’re even a fit. Most of it never happens, because the people who should do it are already selling. This system does that chasing every day, on email and on the phone, and only what survives qualification reaches your calendar. Everything else is screened out before it ever costs you an hour.
- Sourcing
- Email sequences
- Calls & callbacks
- Qualification
- Booking
What the system does
Every job an SDR does — run as a system.
Appointment setting isn’t one skill, it’s six jobs done in order — and it breaks at whichever one gets skipped. This runs all six, on two channels, and shows you the numbers behind each.
- Target
Defines who is worth a meeting
We agree the ICP and the qualification criteria first, in writing. That definition is what the whole system is measured against later — including what you pay for.
- Source
Builds the contact list
Verified decision-makers matching your ICP, enriched with direct phone numbers so the call layer has something to dial.
- Email
Runs the sequences
Short, personalised sequences from a dedicated warmed domain with SPF, DKIM and DMARC set properly — so your main domain’s reputation is never at risk.
- Voice
Calls, and calls back
The AI voice agent from System 01 rings back the second someone replies, and follows up the contacts email never reached. It says it’s an automated assistant, in Greek or English, and hands to a human on request.
- Qualify
Screens before it books
Every interested prospect is checked against your criteria. Fails get a polite exit and go on the suppression list. Only what passes gets offered a time.
- Book
Books it and logs it
The meeting lands on your calendar with the full context attached, and the record is written to HubSpot or Salesforce — so nothing lives only in someone’s head.
- Apollo
- Warmed domains
- 3CX
- HubSpot / Salesforce
- Greek & English
Which one do you need
Outreach sends. Appointment setting closes the loop.
Two systems, one calendar. The honest difference, so you don’t buy the bigger one when the smaller one is enough.
- 04Cold Outreach EngineEmail only. We send and answer replies; your team takes it from the reply onward. Right when you have someone who can chase and qualify.
- 06Appointment SettingEmail and phone, plus qualification against your criteria and the booking itself. Right when nobody in-house has time to chase — and part of the fee can sit on meetings that happen.
Not sure which? Say what your week actually looks like on the call — we will point you at the smaller one if it does the job. See the Cold Outreach Engine.
Who it’s for
For teams where the bottleneck is the first meeting.
Companies of 5–200 people with something real to sell, a deal worth chasing, and no spare hours to chase it. If one closed deal pays for several months of the service, the maths works.
- SaaS
SaaS & IT
Demos with decision-makers instead of trial sign-ups that never answer.
- Professional
Professional services
Law, accounting, consulting — a steady flow of first meetings without partners doing the chasing.
- Finance
Financial advisors & insurance
Appointment setting for advisors and brokers, where the whole business runs on getting in front of people.
- Agencies
Agencies & studios
New accounts on a schedule, instead of living referral to referral.
- Industrial
Wholesale & manufacturing
Buyers and stockists opened market by market, with the call layer doing the hard part.
- Logistics
Logistics & transport
Meetings with shippers and partners, measured like a funnel instead of a hunch.
Fixed scope
Five things shape your setup. Nothing else moves the price.
- 01Meetings targetHow many qualified meetings a month the desk is aiming at.
- 02SegmentsHow many industries and angles run in parallel.
- 03ChannelsEmail only, or email plus the AI voice agent calling and calling back.
- 04QualificationHow strict the criteria are — the tighter the definition, the fewer and better the meetings.
- 05LanguagesGreek, English, or both.
On the call we walk through the five, then you get a one-page scope: fixed deliverables, fixed monthly — and where it fits, a per-meeting component, so part of what you pay is tied to meetings that actually happen. No tier maze.
What it costs, and why →Behind System 06: the same outbound motion MarketStarter runs for itself, with the Voice AI agent answering its own line. Built by an official partner of both platforms, with marketing systems shipped for 40+ B2B and e-commerce brands.
Straight answers
The questions every owner asks — answered.
What is B2B appointment setting, and how is it different from buying a lead list?
A lead list is names. Appointment setting is the work that turns names into a meeting: contacting them, following up, answering the questions, checking they are actually a fit, and agreeing a time. A list leaves all of that to you. This service does all of it and hands you a calendar entry with a qualified company on the other end.
Why outsource appointment setting instead of hiring an SDR?
An in-house SDR is a salary, a stack of tools, and three to six months of ramp-up before the first steady month — and when they leave, everything they learned leaves too. An outsourced SDR desk is live in about two weeks, works email and phone every day, and the learning stays in your funnel report and your CRM. If you later hire your own team, they inherit a working system instead of a blank page.
What counts as a qualified meeting?
You define it before anything goes out — company size, role, budget signal, timing, whatever actually matters in your market — and we write it down. A meeting only counts if it meets that definition and the prospect knowingly agreed to the time. Anything that fails the criteria is screened out before it reaches your calendar, and no-shows do not count.
Do you cold-call, and is the AI voice agent disclosed?
Yes to both. Calls run alongside the email sequence — an instant callback when someone replies or fills a form, and a follow-up call for contacts who never open anything. The AI voice agent identifies itself as an automated assistant at the start of the call, in Greek or English, and hands over to a human on request. Outreach is B2B to business contacts under legitimate interest, with an opt-out in every email and suppression honoured permanently.
Which industries does appointment setting actually work for?
Anywhere a first meeting is the real bottleneck and one closed deal is worth several months of the service: SaaS and IT, professional services, financial advisors and insurance, agencies, wholesale and manufacturing, logistics. It works badly for low-ticket or transactional sales, where the meeting costs more than the deal returns — we will say so on the call rather than take the work.
How much does appointment setting cost?
It depends on the five scope drivers above — meetings target, segments, channels, qualification, languages — so there is no single published price. After a 20-minute call you get a one-page scope with a fixed monthly and, where it fits, a per-meeting component so part of what you pay is tied to meetings that actually happen. No obligation.
How it starts
- 01
Book a 20-minute call
Bring what you sell, your average deal size, and who a good meeting is with. We’ll tell you how many meetings a month your segment realistically yields — including if the answer is “not enough”.
- 02
Agree the definition and the scope
We write down what qualified means, then you get one page: fixed deliverables, fixed monthly, per-meeting component where it fits. Say yes and the domain warm-up starts the same week.
- 03
Take the meetings
In about two weeks the sequences and the calls go live. Qualified meetings land on your calendar, everything lands in your CRM, and the monthly report shows sourced → contacted → qualified → booked, down to cost per meeting.
Let the first booked meeting be ours.
20 minutes. One clear scope. No obligation.